Marketing your business online is one of the biggest challenges when trying to use the power
of the internet to improve your business. Many of the common steps towards more visitors, and
threfore more customers, can seem confusing. We can help you with one or more of these concepts
to make sure you get the most out of your online presence.
Search Engine Optimization (SEO)
In addition to considering the design, content and functionality of your web
site during the development process, there is a very important ongoing process that you must
begin which is referred to as SEO (Search Engine Optimization). The SEO process begins during the
conceptual design of your site and can become increasingly involved as the development
process moves forward.
First, there are many design and content optimization techniques that must be taken
into consideration when putting together the site. These techniques can include
avoiding certain SEO design flaws and making sure to include the proper keywords
in the best places for search engines to read. The use of new and old technologies
together ensures the best results without deviating from the planned content, functionality
and styles of the site. If your site is previously existing, don't worry...
Many of these SEO methods can be implemented into an existing site.
Another SEO consideration is the physical setup of the web site's domain names
and hosting server. Similar to the design and content considerations, there are
certain SEO "no-no's" which should be avoided as well as preferred
methods for setting up additional domain names, redirects, etc. While the functionality
or needs of the web site may not always facilitate the perfect hosting setup, it
is important to review this piece of the SEO puzzle and make adjustments for the
best scenario possible. Whether your web site is hosted with Full Line Consulting or hosted
elsewhere, we can help to ensure your web site is hosted in the most SEO efficient manner.
While the actual design, content and physical server setup of the web site is an
important part of the SEO process, it is just the tip of the iceburg in terms of
the work involved in raising your search engine ranks. One of the most important
factors in your rank in the natural results of search engines is your link popularity.
Simply put, this is based on the number of other web sites linking to your web site.
The higher and more legitimate the linking site, the more the inbound link contributes
to your page rank. There are many techniques to improve your page rank that vary
in time and cost. We provide the tools and technology to help you accomplish more
in less time. We are also availalbe to help with all ongoing aspects of the SEO process
with a custom designed SEO management plan.
We provide or assist with:
- Blogging & Syndication of RSS Feeds
- Directory Submissions
- Manual Link Exchanges
- Manual Link Posting
- Automated Link Inbound Link Services
- Ties to Social Media Sites, such as Facebook/Twitter
For a
free SEO consultation, please contact us and be sure to include your web
site address!
Paid Online Marketing Consultation
Many online marketing plans include some type of paid online marketing through the most popular
search engines on the web. Often a pay-per-click (PPC) style campaign, these advertising methods
are design to give more immediate traffic results to your web site while you are beginning to
build your natural search engine results through SEO efforts.
Because we are deeply involved in the SEO process, we can also help to manage your paid online marketing campaigns
so that you get the most of your advertising dollars. By closely managing your paid advertising along
with your unpaid/natural SEO effors, we can keep a close eye on which keywords are bringing you the most
traffic. With this information, we can adjust your natural and paid SEO effors accordinly to bring you a well rounded online
marketing effort.
Please contact us directly for
more information on paid online marketing and google adwords.
Email Marketing Consultation, Service & Management
When it comes to bringing visitors back to your web site, one of the most common and cost effective
methods is a recurring e-mail newsletter. Through one of many available services, your most recent
news, press releases and specials can be broadcast to your most interested and important web site
visitors.
As your total online IT consultants, Full Line Consulting specialists can help you setup, manage and
utilize an e-mail newsletter/marketing service to the fullest possible benefits. Our services often
include the design of your recurring email template, installing list building techniques, list management
integration into other systems and newsletter campaign evaluation.
Please contact us directly for
more information on email newsletter marketing.